Advertising/Media
Network18 and ZEEL reveal the new RIO; modify channel prices and remove bouquets
By Admin - 24 Jan 2024 12:57 PM
A new Reference Interconnect Offer (RIO), which will go into effect on February 1, 2024, has been issued by Zee Entertainment Enterprises (ZEEL) Ltd. and IndiaCast, the distribution division of Network18.IndiaCast has introduced new bouquets and discontinued some of its older ones in the new RIO. Additionally, it has changed how much some channels cost.
More than 25 bouquets, including Colors Wala Hindi Budget and Colors Wala Hindi Budget Plus, have been canceled by the distributor.(whose cost was Rs 25) and Colors Wala Hindi Value (whose cost was Rs 28). Colors Wala Hindi Value (Rs 34), Colors Wala Hindi Value Plus Sports (Rs 45), and Colors Wala Marathi Value (Rs 40) are among the new products that the distribution arm is selling.Some channels on Network18 have seen price increases, such as Colors Marathi, which was formerly only Rs 10 and is now Rs 15. In a similar vein, Colors Cineplex, which was formerly priced at Rs 3, is now Rs 19.