A viral tweet claims that the rasam bus ad in Bengaluru is insulting both north and south India Internet split

An online discussion has been triggered by an outside advertisement for Indira's Rasam Paste on a Bengaluru bus. Some online users have criticized the advertisement for being "sexist" and "regionalist." Some countered that the advertisement was not controversial in any way.

The advertisement's wording said, "Wife North India aa?" (Is your wife North Indian?) implies that northern women are incapable of preparing rasam.Tejas Dinkar, an X user, initially brought the advertisement to the attention of the internet by accusing the company of being chauvinistic. "Today in ads that manage to be sexist while also insulting both North and South India (from r/bangalore)," he said. A heated discussion about whether the advertisement is offensive or not broke out in the comment area.

X user Tejas Dinkar shared a picture of the advertisement, which attracted public notice. He expressed his disapproval in the caption, calling the advertisement "sexist" and "insulting" to people in both North and South India.