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Harish Bhat, a cautious marketer who made difficult choices

By Admin - 20 May 2024 01:53 PM

Following 36 years of service, Harish Bhat retired from Tata Sons as the firm's Brand Custodian. He will continue to serve as an advisor to the company and as a non-executive director on the boards of Tata Starbucks, Trent, Infiniti Retail (Croma), and Tata AIA Life Insurance firm.Fali Vakeel Lowe Lintas Chairman Fali Vakeel stated that he has always appreciated working with Bhat. Bhat was fair and made difficult decisions, according to Vakeel, who called him the "embodiment of a client." When it came to job ethics, he was among the most equitable clients. The ability to be fair while still being able to make difficult decisions would be the one trait I would have to inherit from him.Vakeel and Bhat contributed to numerous Tanishq campaigns.

When asked which of this association's campaigns he preferred, Vakeel replied, "It is hard to say which was my favorite, pretty much all of them were excellent." They highlighted the core of the brand and were incredibly attractive. Beyond work, Vakeel revealed that Bhat is a music lover and wasn't bashful about it. "Apart from being a pleasure to work with, he had a wonderful personality and was a great client."Parmeswaran Ambi Ambi Parmeswaran, a brand expert, remembers collaborating with Bhat on several important Tata Group projects. Parmeswaran said, "His simplicity and humility are what I really admire about him." the capacity to approach a problem from its most sympathetic angle.

Along with being a very gifted and hardworking writer, he has penned several best-selling books and essays." Parmeswaran added, "Bhat has strong views about the role of brands and advertising in a changing society." "When I approached him to do an interview for my book 'Nawabs Nudes Noodles,' he was gracious with his time!" He has enjoyed that book as well, and I appreciate his good remarks about my other novels," Parmeswaran continued.