Haryanvi Personalities
in Faridabad

Haryanvi Personalities in Faridabad

Yellow Wood Partners will purchase Unilevers Elida Beauty division.

Yellow Wood Partners will purchase Unilevers Elida Beauty division.

The Elida Beauty division of the Unilever group, which includes the brands Q-tips, Impulse, Caress, Tigi, Timotei, Monsavon, Brut, Moussel, Alberto Balsam, and VO5, has reached a deal to be sold to the Boston-based private equity firm Yellow Wood Partners. In 2022, the company's revenue was approximately EUR 0.8 billion.Due to the fact that these companies are essential to their everyday life, consumers all across the world adore them. "Our previous collaboration with the Unilever team aided us in comprehending Elida Beauty's potential," stated Tad Yanagi, a partner at Yellow Wood Partners.  

For enduring water-based scents, Clean Reserve enhances micro-emulsion technology.

For enduring water-based scents, Clean Reserve enhances micro-emulsion technology.

The eight water-based, long-lasting perfumes in Clean Reserve H2Eau are the initial offering from Canadian company Clean Beauty Collective. The new scents, which were created in collaboration with Takasago, are suitable for skin that is sensitive.The new line expands upon a micro-emulsion technology created in collaboration with Takasago, a Japanese fragrance company. The technology, called Hydro-Tec, allows fragrance oil and water to mix steadily and produce a long-lasting scent. The composition was created with delicate skin in mind, and it underwent extensive testing both in the lab and outdoors. Consumer research results, according to Clean Beauty Collective, indicate a positive user experience, with 88% of respondents calling it "game changing."  

Why 2024 will be a year of entertainment media mergers

Why 2024 will be a year of entertainment media mergers

An existential crisis is plaguing India's entertainment industry as a result of changes in customer behavior. Globally, traditional media companies are likewise having difficulty and are looking to consolidate in order to maintain their heritage operations and reduce losses from their digital endeavors. The OTT market is having difficulties as audience growth slows and content costs rise. Indian broadcasting companies are experimenting with hybrid OTT revenue models, but they are up against e-commerce sites and software titans for digital ad dollars. The industry is at a loss as to how to proceed, whether it be through mergers or modifications to business structures.Will the business of linear television face an acceleration of collapse by 2024? Will broadcasting businesses be merging this year? Will internet behemoths in the technology sector steal viewers and money from over-the-top (OTT) video streaming services, or will they be able to survive? India's sizable entertainment corporations are facing challenges from digitally-powered businesses and changing consumer behavior, leading them to ask some unsettling questions.  

Harish Bhat, a cautious marketer who made difficult choices

Harish Bhat, a cautious marketer who made difficult choices

Following 36 years of service, Harish Bhat retired from Tata Sons as the firm's Brand Custodian. He will continue to serve as an advisor to the company and as a non-executive director on the boards of Tata Starbucks, Trent, Infiniti Retail (Croma), and Tata AIA Life Insurance firm.Fali Vakeel Lowe Lintas Chairman Fali Vakeel stated that he has always appreciated working with Bhat. Bhat was fair and made difficult decisions, according to Vakeel, who called him the "embodiment of a client." When it came to job ethics, he was among the most equitable clients. The ability to be fair while still being able to make difficult decisions would be the one trait I would have to inherit from him.Vakeel and Bhat contributed to numerous Tanishq campaigns. When asked which of this association's campaigns he preferred, Vakeel replied, "It is hard to say which was my favorite, pretty much all of them were excellent." They highlighted the core of the brand and were incredibly attractive. Beyond work, Vakeel revealed that Bhat is a music lover and wasn't bashful about it. "Apart from being a pleasure to work with, he had a wonderful personality and was a great client."Parmeswaran Ambi Ambi Parmeswaran, a brand expert, remembers collaborating with Bhat on several important Tata Group projects. Parmeswaran said, "His simplicity and humility are what I really admire about him." the capacity to approach a problem from its most sympathetic angle. Along with being a very gifted and hardworking writer, he has penned several best-selling books and essays." Parmeswaran added, "Bhat has strong views about the role of brands and advertising in a changing society." "When I approached him to do an interview for my book 'Nawabs Nudes Noodles,' he was gracious with his time!" He has enjoyed that book as well, and I appreciate his good remarks about my other novels," Parmeswaran continued.  

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